Group IMD posted a video "The True Cost of Addressable TV Advertising" on VIMEO
Addressable TV advertising is coming. Soon, personalised TV ad campaigns aimed at specific audiences will be as prevalent as targeted online campaigns are today. But at what cost? Will tech and production fees soar while TV media costs plummet?Cast: Group IMDTags: programmatic, addressable TV and TV advertising
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Group IMD is a cloud based automated workflow platform that offers video advertisement delivery process to the media industry.
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